One of the most difficult things about an e-commerce project is bringing customers to your online store. Statistics show that the conversion rate, which is the ratio between visitors and sales, is on average one purchase every hundred visits. Therefore, in order to sell significantly, you need to intercept as many customers interested in the products you offer.
Traditional retail has rapidly evolved in recent years, gradually shifting towards the digital world. Technology has played a fundamental role in this evolution, changing people's habits and consumption preferences around the world. New digital sales spaces have emerged, such as owned e-commerce websites, marketplaces like Amazon, social selling through social media platforms like Facebook, vertical portals, and much more. In short, there used to be a single sales channel, and now there are a multitude of channels.
A sales channel is the way in which a company goes to market to sell its product. Multichannel e-commerce is a strategy that allows customers to purchase your product through multiple channels.
Customers often search for products online and then decide on which channel to buy it from. With multichannel e-commerce, you offer your customers the ability to move from one channel to another, choosing the one that best fits their needs. Today, customers expect this type of flexibility.
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